This is me :p
Hiii!
Hi, I'm Violeta, a recent University of Oregon grad (class of 2026) in public relations and advertising. I believe the best brand stories aren't about products, they're about people and what they actually care about. That's the thread through everything I do, from creating social content and campaign assets at Allen Hall PR to helping nonprofits align their messaging with real, human goals.
As PRSSA's Finance Committee Lead, I've learned to think about communication the way a strategist does: balancing short-term ROI with long-term value, and always asking why this, why now, why for this audience.
Outside of work, you'll usually find me deep in a fantasy novel, mid-session on my PlayStation or Switch, or convincing everyone at the table that I'm going to win at Catan (results vary). Lately I've been enjoying the local symphony, too, and I love exploring Oregon's restaurant scene and coming home to my cats. Turns out curiosity about what people love is a pretty good starting point for strategy.